Why Does My Hair Need a Mask?
Simply put, life is rough on hair. If you’re straightening, coloring or otherwise treating your hair with chemicals, you’re putting it through the wringer. And even if you aren’t, daily life is full of activities that damage hair: rough brushing, pollution, UV radiation, heat styling and frequent tight ponytails, to name just a few. A good hair mask will repair the damage that’s already been done and protect your hair against future harm. Unlike rinse-off conditioners, masks penetrate your hair with highly concentrated active ingredients to heal inside and out.