Our Story
The First Braid
Founder Chloe Madison grew up in a small Ohio town in the 80s where mornings often started with her mom braiding her hair by the kitchen table. It was a quiet, familiar ritual that planted the early seeds of Chloe’s love for hairstyling and the confidence it can bring.
Years later, juggling motherhood and a packed calendar, Chloe was invited to an engagement party. It was one of the few occasions she wanted to look truly put together. With no time for a salon visit and her hair refusing to cooperate, she got creative. Drawing from the hours she’d spent helping at a local wig boutique, Chloe took a stretchy headband, some leftover fiber trimmings, and a few ribbons from an old craft kit. She braided them by hand and wrapped the finished piece into her hairÂ
Turning Passion into a Business
That night, Chloe was flooded with compliments on her new look. People genuinely couldn’t believe the braid wasn’t her real hair. It was simple, natural-looking, and once it was crafted, totally effortless. And that’s when it clicked. This wasn’t just a personal hack. It was a solution other women were quietly searching for.
Chloe started small, making more braids at night after her kids went to bed and selling them at local markets and through word-of-mouth. But the response was overwhelming. Women from all walks of life - moms, teachers, bridesmaids, and nurses wanted in. They didn’t want another high-maintenance beauty product, they wanted something that worked, looked amazing, and fit into their busy lives.
Scaling with Heart
As demand grew, so did the business. Chloe began refining her designs, matching real hair tones, and partnering with skilled artisans to meet growing orders without losing the handmade quality that made them special.
What began with a single prototype has now grown into a full product line of braided headbands, halo pieces, hair extensions, and accessories. Each one is crafted to be worn in under 60 seconds and loved for years to come. Madison Braids now offers an extended range of shades to match every tone and texture, and we are constantly developing new styles that are beautiful, wearable, and completely fuss-free.
Our Mission Today
Today, Madison Braids is a leading name in hair accessories, with thousands of five-star reviews, a growing global customer base, and a vibrant online community that is redefining what “done” hair looks like.
Whether you're getting ready for work, celebrating a big day, or just trying to make it out the door with confidence, we are here for you. One braid at a time.
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